When my partner Craig Cummings and I raised our first venture fund, we had a simple core mission: invest in extraordinary leadership. With that thesis, supporting Wildfire Founder & CEO, Jordan Glazier, was a no-brainer.
Jordan had been a good friend of mine for a decade at that point. I witnessed him build his previous company, Eventful, and sell it to CBS Local. Jordan is laser-focused, dedicated, and possesses the remarkable emotional intelligence great leaders need to connect to their customers, manage brilliant teams, and constantly evolve.
Craig and I were proud to be part of Wildfire’s seed round in 2017 and the $15 million Series A in 2021. Fast forward to today: Wildfire has raised a total of $36 million so far including its most recent $16 million Series B.
Wildfire started out with the mission to help consumers get the most out of their rewards — and in today’s uncertain economy, consumers are more value-conscious than ever. Meanwhile, companies are looking to diversify revenue streams and boost customer retention. When we invested, we recognized the potential for a platform that could address both these pain points, and Wildfire’s platform showed promise for significant growth and adaptability across industries even in its early stages.
Today, Wildfire’s platform enables companies to seamlessly embed cashback deals and coupons into existing customer journeys. It’s a win-win: consumers save money, and businesses drive loyalty. With bank-grade security and compliance, Wildfire has cracked the code for even highly regulated industries like financial services. The company’s client roster now includes RBC, Visa, Citi, Acorns, and Microsoft. They’ve partnered with over 50,000 online merchant programs globally, giving customers access to rewards at almost any site they visit. The team has consistently evolved their product offering, staying ahead of market needs and cementing their position as industry leaders.
This latest round, co-led by Intuit Ventures and Mucker Capital, has drawn an impressive lineup of investors. New investors Cohen Circle, Samsung Next, Evolution VC, and Gaingels have joined alongside existing backers that include TTV Capital, QED Investors, B Capital, DLA Piper, Citi Ventures, and of course, us at Moonshots Capital.
The vote of trust from a growing roster of industry leaders is a testament to the incredible work Jordan and his team have been doing. Our early investment thesis has been validated, and we’re more excited than ever about Wildfire’s future. Jordan and his team have consistently demonstrated the kind of extraordinary leadership and execution that we at Moonshots Capital value. Keep an eye on this team — they’re just getting warmed up.
Moonshots Capital is a military veteran-founded venture capital firm that invests in early-stage startups with extraordinary leaders.
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Why We Invested: Wildfire’s Blazing Trail in Loyalty and Rewards was originally published in Leadership Prevails on Medium, where people are continuing the conversation by highlighting and responding to this story.
