When we participated in Wildfire’s 2019 Seed round, we immediately saw Jordan Glazier’s vision: a reinvented loyalty and rewards system for fintech and e-commerce brands. Their white-label platform enables any business to extend savings and rewards to their users via cash back, digital coupons, and incentives for social sharing.
But last year’s massive shift to all things e-commerce was a boost to the company, with key partners like Microsoft and Acorns looking to increase the value of their customer experience. E-commerce purchases shot up over 32%, increasing competition and enterprise demand for tech that boosts customer retention.
The rewards space has seen a boom in the last couple of years, with Paypal closing their $4B acquisition of Honey in early 2020, Capital One acquiring Wikibuy to launch Capital One Shopping, and Rakuten’s purchase of Ebates.
We’re bullish on Wildfire’s enterprise approach to rewards and loyalty, plus there’s no better founder than Jordan Glazier to tackle this problem. With deep experience in media and e-commerce, Jordan has the kind of unfair advantage we invest in.
The Raise
As a follow on to our Seed investment in 2019, Moonshots Capital joined Wildfire’s Series A — which was co-led by TTV Capital and QED Investors. We invested alongside fellow seed investors Mucker Capital, Bonfire Ventures, and BAM Ventures, plus new investors B Capital, the George Kaiser Family Foundation, and Daher Capital.
The Mission
Wildfire’s patented suite of technologies make it possible to monetize organic e-commerce everywhere. They enable customers to embed cash back, rewards, and social commerce in their existing software or build entirely new experiences for desktop or mobile.
Wildfire’s Extraordinary Leaders
Founder and CEO Jordan Glazier is a longtime friend, serial entrepreneur, and the definition of an extraordinary leader. He’s onboarded a tier one team, many of whom built their own successful businesses in the e-commerce, telecom, digital media and big data industries.
Jordan was previously the CEO of Eventful (acquired by CBS), a leading digital service connecting consumers with entertainment and local events, and an executive at eBay where he led the company’s three largest marketplaces.
Why the Time is Now
After the massive growth of e-commerce in 2020, the market isn’t going backwards. From financial institutions to search engines, rewards services, and telecom providers, the industry is focused on capturing digital customer loyalty and growth. We have no doubt that Wildfire will be the winner in this space.
Congrats Jordan and the full Wildfire team on the $15M Series A!
Moonshots Capital is a military veteran-founded venture capital firm that invests in early-stage startups with extraordinary leaders.
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